Norway: KEiiNO drop their new single "UNBREAKABLE"
KEiiNO, the Norwegian Eurovision 2019 representatives and Melodi Grand Prix 2021 runner-up acts, continue to treat us with enjoyable music by releasing their new single "UNBREAKABLE".
Following the release of "Monument" as their competing entry in this year's Norwegian national selection of Melodi Grand Prix, which saw the ESC 2019 fan favorites finish in 2nd place, KEiiNO drop their second single "UNBREAKBLE" as part of a collections of singled as we head to the next Eurovision contest.
The Norwegian group may have not won the national final and won't be competing in the contest in Rotterdam, however the aim to flood fans with new music realising on monthly basis a new single. Thus, UNBREAKABLE comes as the second single with two to go until May.
The song is written and produced by the band, along with Alexander Nyborg Olsson and Rüdiger Schramm. "UNBREAKBLE" features the same electro synths the band has got us used to hearing from them. The band says about their new single:
"The main character in the song is a girl that doesn’t let herself break, and I think a lot of us could need a reminder that we are stronger than what we believe right now. As usual, we have an amazing team behind the song. Alexander is the main force behind the lyrics and we wrote the music together with Stein Roger Sordal. Rüdiger Schramm (RUUDIBOO) delivers a smashing production as always and Christer Andre Cederberg a kicking mix. String-arrangement by Alexander Waaktaar, recorded by Jaran Gustavson."
KEiiNO in Eurovision
Keiino is three member group formed by Alexandra Rotan, Tom Hugo and Fred Buljo. The group was formed especially for Melodi Grand Prix 2019 and Eurovision to follow, while their name in the language of Sami (from who Fred comes from) means “road” and according to Fred Buljo it stands for the road that brought the members together as a group.
The trio won the Norwegian national final 2019 and flew over to Tel Aviv for Eurovision 2019 with their entry " Spirit in the Sky" .Spirit in the sky is a rhythmic pop dance song with Joik elements, the traditional music of Sami. The biggest part of the song has been written in English with the addition of the sentence, ” Čajet dan čuovgga” which in the language of Sami means “Show me the light”. The song is inspired by the fights made for equal rights regarding either national or religious minorities, or gender equality or for the rights of the LGTB community.
KEiiNO gave a powerful energetic performance in Tel Aviv and achieved to top the televoting while in the overall score fiinished at the honorable 6th place in the grand final.
This year KEiiNO made a second attempt to reach the Eurovision stage in Rotterdam by competing with their song "Monument" in the Norwegian national selection Melodi Grand Prix 2021. Although they we bookies' favorites for winning the trio finsihed second behind TIX.