EBU: The Eurovision Song Contest brand lands in Latin America

EBU: The Eurovision Song Contest brand lands in Latin America
Tuesday, 12 July 2022

  • The EBU has announced that the Eurovision Song Contest will launch in Latin America, following the expansion in the United States and Canada. 

    The Eurovision Song Contest is ready to land in one more new market, this time in Latin America. Eurovision Latin America will be launched by the producers of American Song Contest and Eurovision Song Contest Canada. Namely Voxovation's  Christer Björkman, Anders Lenhoff, Ola Melzig, Peter Settman and Greg Lipstone will be behind the production of the new expansion of the Eurovision brand. 

    Producers will start their quest for a host city for Eurovision Song Contest Latin America among the top-performing Latin American markets in the coming months. While the 2022 Eurovision Song Contest generated more than 75 million unique viewers on YouTube across all ESC content in 232 territories worldwide, several countries in Latin America reached significant high viewing figures. Specifically, Argentina, Brazil, Chile and Mexico were among the territories with the highest numbers. 

    EBU's Eurovision Song Contest Executive Producer, Martin Osterdahl stated on the development: 

    Following on from the launch of the American Song Contest, and with plans underway for Eurovision Song Contest Canada next year, the European Broadcasting Union is thrilled to be now working with Voxovation on bringing the excitement and magic of the Eurovision Song Contest to Latin America. The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand the brand in this hugely diverse part of the world.


    Voxovation's producers Peter Settman and Greg Lipstone say: 

    Fans across Latin America have consistently shown up and showed out for the Eurovision Song Contest brand, and Eurovision Song Contest Latin America is the embodiment of that fervent passion, as well as a continuation of the broad vision we, the producing team, have for Eurovision as a global brand.


    News Source: EBU

    Image: EBU