Junior Eurovision 2021: The contest in Paris hits a total of 33 million viewers

Junior Eurovision 2021: The contest in Paris hits a total of 33 million viewers
Thursday, 27 January 2022

  • The 19th edition of the Junior Eurovision Song Contest that took place in Paris last December attracted a total of 33 million viewers in front of the TV screen. 

    The highest average viewing share since the 2011 edition, was achieved by the Junior Eurovision Song Contest in Paris, as a total of 33 million viewers across 14 markets boosted the average share to 15,6%

    In addition another 4.5 million viewers tuned in to the the contest's official Youtube Channel following up all kind of content around the competition with the Grand final live show included. 

    Among the countries Poland remained in the lead for a third consecutive year recording a total of 2.8 million viewers who tuned in to see their hopeful Sara James finish second. Also the host country, France, hit the second largest audience with an increase of 400.000 spectators as  1.6 million tuned in to France 2. The winning country of Armenia hit a viewing share of 45% which saw Malena winning the JESC trophy, while in Iceland who didn't compete in the contest but was aired in the country saw the remarkable audience share of 96%.

    Out of 14 markets 11 showed a larger share in audience that usually they accomplish normally in that slot. 


    The youngers in the frontline

    Of course it's not a surprise that the children's contest saw the younger ages were in the lead regarding the viewing figures. The average viewing share among children aged 4 to 14 reached a 12%, marking a 59% increase from the usual share of 7,9% for the broadcasters among those ages. 

    The same time an 11.2% viewing share among 15 – 24-year-olds was more than twice up that the usually average share of 5% for broadcasters in this group of ages.


    Social media engagement hits the roof

    Since we are talking about the younger generations the social media platforms received a massive wave of interaction with the contest's content.  8.3 million video views on TikTok and 5.7 million video views and 23 million impressions on Instagram clearly reflect the level of engagement on the contest's most popular platforms. 

    Further on all regular social media accounts saw a remarkable increase of engagement with Facebook in the lead with an increase of 728%, follower by the increase on Instagram thar reached  166% while on Twitter engagement was up 64% with posts on the channel being seen 4.3 million times throughout the week of the event


    Armenia and the winning broadcaster of 2021,  APMTV, will host the 20th anniversary edition of the Junior Eurovision Song Contest, with the date, host city and venue to be revealed in the following months. Armenia won this year's contest with Malena Fox performing "Qami Qami" which received a total of 224 points just six more points than Poland's Sara James who came second with 218 points. 


    News Source: Junioreurovision.tv

    Image EBU/Andres Putting